Tech Content Studio

Tech content that makes complicated products click.

Product demos, UGC & short-form content for SaaS, AI and app brands, designed to turn features into stories people actually understand.

fw-product-studio / demo.mov

Prompt

Explain the feature in 30 seconds

Output

Vertical short-form demo

Result

A feature people get

SaaS
AI
Apps
Software
Product Demos

Portfolio

Selected Work

Spec project

AI App Builder – Product Demo

A short-form product demo showing how an AI app builder turns a simple prompt into a functional booking experience.

Self-initiated spec work, created independently to demonstrate approach.

  • AI
  • Product Demo
  • UGC
  • App Builder
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Spec project

Codex – AI-Assisted Product Iteration

Turning a plain-English UX request into a tested product improvement.

A real product UX iteration: Codex was given a validation problem in plain English, found the relevant code, implemented the improvement and updated the tests.

  • AI
  • Codex
  • Product UX
  • Tech Demo
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Services

Content built for products that need explaining.

01

Product Demo UGC

Short-form demos that show your product's value quickly and clearly.

02

SaaS & AI UGC

Native-feeling content made specifically for software and AI brands.

03

Screen-Recorded Walkthroughs

Clear product walkthroughs combining screen recording, voiceover and storytelling.

04

Short-Form Product Content

Product-led content for paid social, organic social, Reels, TikTok and Shorts.

Process

Four steps, no guesswork.

  1. 01 / Understand

    I learn the product, audience and the problem the content needs to solve.

  2. 02 / Concept

    I develop the hook, angle and short-form content concept.

  3. 03 / Create

    Screen recording, voiceover, editing and product storytelling come together.

  4. 04 / Deliver

    You receive polished, ready-to-use content built around your product.

product to story / workspace

Feature

translate

Hook

Cut

Timeline / 0:28

9:16

ship the story

About

Tech brain. Creator mindset.

I'm Fionnuala, the creator behind FW Product Studio.

My background is in technology, product and technical onboarding, so I'm used to taking complicated software and making it understandable.

FW Product Studio combines that technical understanding with short-form content creation to help SaaS, AI and technology brands show people not just what their products do, but why they should care.

Why FW Product Studio

Tech-native

Content created by someone who genuinely understands software and digital products.

Product-first

The product and its value stay the focus, not the creator.

Clear

Complex features translated into content people understand quickly.

Flexible

Faceless demos, voiceover content and on-camera UGC depending on the brief.

Contact

Have a product worth talking about?

Tell me what you're building. A few quick details is plenty to get started.

hello@fwproductstudio.com